Green Attic Dashboard

Internal use only

Live
Business
—
Month
Master scorecard
Total lead spend
 
Total revenue
 
Overall ROI
 
Total leads
 
Department health

Channel status — ROI targets: 🟢 >25% · 🟡 0–24% · 🔴 negative

ChannelLeadsSpendRevenueROIStatus
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Unified lead trend

All sources combined — lead volume this month

Month
Platform comparison
Lead quality — close rate by platform

Close rate %

Signed ÷ Total leads
PlatformTotal leadsSignedClose rateAvg cost/leadRevenue/lead
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Local search — Google Business Profile
📍
GMB data not yet connected
Connect via n8n → GBP API to track calls, direction requests, and profile views
SEO performance
🔍
Google Search Console not yet connected
Connect via n8n → GSC API to track organic impressions, clicks, and keyword rankings
Social media
📱
Meta / TikTok not yet connected
Connect via n8n → Meta Business API to track reach, engagement, and lead form submissions
Month
Conversion funnel

Lead journey — Scheduled → Estimate Sent → Work Scheduled → Signed

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Revenue breakdown

Average invoice by service type

 
Pending revenue

Open estimates in the field

—
LeadServiceStageEst. value
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Period Defaults to all time for statistical accuracy
Service & product profitability
Avg ticket size vs acquisition cost

Revenue per signed job vs cost to acquire — by service line

 
Detailed breakdown

Profitability by service line

Service lineLeadsSpendRevenueAvg ticketCACROI
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Period Defaults to all time for best zip code data
Geographic performance
Top city by leads
 
Cities reached
 
Top revenue zip
 
Lead heatmap

Lead concentration by zip code — drag to explore, scroll to zoom

1 lead 2–3 leads 4+ leads
Zip code breakdown

Performance by zip code

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ZipCityLeadsSpendRevenueAvg cost/leadROI
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Monthly targets

Set your monthly goals — pacing bars throughout the dashboard will track against these

Goals are saved to this browser. Leave blank to remove a goal. Add notes to track context behind each target.

Team comments

Notes & context — why we set these targets

How pacing works

Pacing calculation

The dashboard checks what % of the month has passed and compares that to your % progress toward the goal. A lead goal of 50 on day 15 of a 30-day month means you should be at 25 leads to be on pace.
🟢 On track
Actual ≥ 90% of expected pace
🟡 Behind
Actual is 60–89% of expected pace
🔴 Critical
Actual is below 60% of expected pace